When and why did you join the Swans Trust Board?
I joined the Trust Board in September 2022 because I wanted to make a meaningful contribution to the club that has been such an important part of my life since the mid-1970s. The Trust was entering a period of change and I felt that my experience in strategic planning, partnership working and community engagement could help support its future development.
Above all, I joined because I care deeply about the club and wanted to play a small part in helping ensure that supporters continue to have a strong and influential voice in its future.
What is your role at the Trust?
I was elected as Supporter Director in August 2023. In this role I represent the interests of Swansea City supporters both within the Trust and at club board level. I work closely with the club to raise supporter issues, improve the matchday experience and help develop a constructive relationship between fans, the Trust and the club.
I support the delivery of the Trust’s strategic objectives and am particularly passionate about preserving and celebrating the club’s history and heritage. This includes supporting projects that recognise the people and achievements that have shaped Swansea City, ensuring our history is remembered by future generations of supporters.
What are your views on the future and how will you support that?
The future of the Trust is about being a positive, constructive and influential voice for supporters while continuing to strengthen our relationship with the club .
The publication of our new five-year strategy provides a clear direction for the Trust. It sets out how we aim to improve communication and engagement with members, work more closely with supporters, and develop our role as both a shareholder and a trusted critical friend of the club. The introduction of the Supporters Advisory Board also presents an important opportunity to ensure supporters’ views are heard and
help shape the future of the club through meaningful dialogue and collaboration and we will work closely with the club to ensure it becomes a success.
Alongside these developments, I am particularly keen to support the Trust’s growing commitment to preserving and celebrating the club’s rich history. Swansea City’s heritage is a vital part of our identity, and through projects such as player legacy recognition, commemorative initiatives and documentaries we can ensure those stories are recorded and shared for future generations of supporters.
As a Trustee of Swansea City AFC Foundation, I also see significant opportunities to continue strengthening links between the Trust, the Foundation and the club for the benefit of the wider community especially through grassroots football.
