Name: Dave Dalton

Occupation: MD of Aeron Valley Associates, Business Management & IT Consultancy Services.

Current role: Trust Board Member to 31 July 2020. Membership, Communications/PR, IT (inc Website & Social Media)

Email: dave.dalton@swanstrust.co.uk

Why did you join the Trust Board?  I put my name forward for election to the Trust Board in August 2017 and August 2018 and despite not being elected was subsequently invited on both occasions as a co-opted member from September 2017. I originally applied for a Trust Board position as I wanted to get actively involved in the many challenges that I could see lay ahead for the Supporters Trust.

What attributes/skills are you able to bring to the Board? I am the Ceredigion Jacks Supporters Group Founder Member & Coordinator and have good organisational skills from also running my own business. I believe I can offer sound and balanced opinions and advice to the wide range of functions and duties that the Trust has a responsibility for. I am methodical in my approach and willing to offer a good proportion of my time and business knowledge to the Trust if I feel I can make a difference.

How do you feel the Trust can further develop its representation of members and the wider fan base?  In the brief time I have been involved on the Board I am more convinced than ever that it needs a strong and balanced representation to ensure it is best placed to deal with what could well be a turbulent couple of years ahead for the club and its supporters.

The Supporters Trust has been treated poorly and with contempt by both past and current owners and we undoubtedly need to become stronger and more unified to enable us to properly represent the Swans supporters again. I believe I have the qualities to help make this happen.

Trust Board Responsibilities: Towards the end of my first term as a co-opted Trust Board member I became far more involved in ways to improve the huge range of communication responsibilities within the Trust. I felt this was an area that had been neglected in recent times causing fans like myself to feel distant and apathetic. This needs to change as without the backing of supporters the Trust simply cannot function as intended.

In my second term as a co-opted Board member I was asked to focus on improving our Trust membership across the globe and as part of a sub-group we saw a 25% increase from the previous campaign. Although nowhere near the levels of membership that myself and others would like this was an encouraging sign that many, like me, still believe that the Trust has an important role to play in the future of the Swans.

Now into my third year on the Board I am currently responsible with managing and maintaining the various intricacies of our database, website, email and social media platforms that both I and the Trust Board as a whole feel is more important than ever to try keep our members informed of our activities and our role within the club. I have also recently rejoined our dedicated Communications/PR sub group who were previously tasked with providing me with articles to prepare for our various platforms and/or email out to members as and when required.

Going forward and despite the continued heavy focus on the ongoing shareholding issue I remain of the opinion that the overall Board structure must strive to have as broad and wide ranging set of skills and expertise available to call upon it as it possibly can. I feel I have attributes and qualities that will allow the board to meet these requirements and will do my utmost to make them available at every given opportunity in order for the Trust to meet some of its many responsibilities to our supporters.

Despite my time on the board to date being arguably a time where the resolve of the Trust and its supporters has been tested to its limit I sincerely believe that we can one day soon begin to see a stronger, more proactive Swans Trust that is able to once again properly engage and represent our supporters as intended.