Swansea City Supporters' Trust

Match Day Programme Page v Watford 2/1/2021

Adam Lewis

For our opening game of 2021 Adam Lewis has reflected on his time on the Trust board since being invited as a co-opted member back in August….

Happy New Year and welcome to what we all hope will be a much brighter 2021. I’m sure when most of us were making our New Year’s Resolutions this time last year, we couldn’t have imagined what would unfold in the following 12 months.

In 2020 I committed to eat less meat, read 20 books, and get more involved in activities/groups that I was passionate about. I’m happy to say that in such a difficult year, I at least managed to keep these three resolutions.

The most significant of these was achieved in August when I was co-opted onto the board of the Swans Trust for the 2020/21 season. A season ticket holder since my early teens, I have long been invested in the fortunes of our beloved club; when the opportunity came up to work alongside a group of fellow supporters with the goal of advancing the club and the influence of its fans, I jumped at it.

In addition to the annual elections for Board Members, the Trust has recognised the need for diverse skill-sets that can be called upon as needed to help meet new targets and deliver new initiatives for members. That’s where I come in as a co-opted member.

What have I been up to?

One of my key goals in this first year with the Trust is to support the increased flow of communications between the Trust and its members and the wider fan base. I have taken control of the Trust’s Instagram account (follow us @SwansTrust), and have been looking at ways to build awareness and engagement among some of our younger fans, where we would like to see an increase in membership.

Being the new kid on the block is always nerve-wracking, but the Board’s receptiveness to new ideas and candid feedback has been fantastic. We have had some great discussions this year and already started to see the fruits of our labour through increased membership and engagement with supporters; we continue in earnest to work on new and better ways to serve our members in 2021 and beyond.

I’ll be back in future programmes to talk more about being a co-opted member – please reach out to me personally or via our @SwansTrust social media accounts with questions. As well as Instagram we also have very active Twitter and Facebook pages

On the pitch, things continue to look positive. Steve Cooper has built a balanced squad capable of going toe-to-toe with the best in the league on a weekly basis and we don’t look out of place sitting up there towards the top of the league. It has been especially pleasing to see the toughness and grit of our defence.

Watford are a club going through a tumultuous time of late, but a club with a new manager is always dangerous. However, with our quality and strength in depth, I’m hopeful that we will start the year with a positive performance.

Wishing you all a happy, healthy, and prosperous 2021. And if you’re struggling for a resolution this year, why not join the Swans Trust and get it ticked off early?

Enjoy the game

Adam

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