It’s an age old question and not something that can be quantified easily in terms of a product or even a service. In many ways membership of the Trust can be seen as something akin to holding an insurance policy. Hopefully it will never be needed but it’s good to know that it is there if things go amiss.
Below we have detailed some of the more tangible reasons why you should become a Full Trust Member and join us in working together for the greater good of Swansea City Football Club.
First and foremost the Trust play an extremely active role in the day to day running of the Football Club. With currently a 21% shareholding within the Club the Trust has a full member on the Club Board of Directors and a second Associate Director.
Our full “Supporter Director” is consulted on decisions taken by the football club and is able to pass back the views of the fans with an ultimate aim of ensuring the Supporter voice is heard at Board level. Decisions are voted on by the club board and items discussed previously have included the whole matchday experience from catering through ticket prices, stadium rules and appearance of stadium. A strong Trust membership is key to maintaining that position within the Club.
As a major shareholder we have first hand knowledge of much of what is going on at the Club. With that comes responsibilities around confidentiality but, when the need arises, we are able to engage with key personnel at the Club and if necessary highlight issues at a much earlier stage than is the case for fans at most other clubs.
Access to social events some of which may become ‘Full Members only’ in the future.
- The annual awards dinner – which attracts hundreds of Swans Fans
- Fans Forums put on at the Liberty Stadium and various outlaying areas throughout our catchment area
The Trust has been instrumental in many events which benefit the football club including:
- The Open Day in the Summer’s of 2006 and 2007
- Family Days which see thusands of youngsters attend the Liberty Stadium
The Ivor Allchurch statue that stands proudly outside the Liberty Stadium is a direct result of funds raised by the Trust and in 2008 we added the Robbie James Bust and later the Wall of Fame. In 2014 we commissioned and unveiled a commemorative plaque dedicated to those Swans players who lost their lives in World War One.
The Vetch commemorative box set which was produced to celebrate the end of an era was Trust led and raised a vast amount of money for the Trust, the club and local charities.
In addition your Trust Board communicates with you via this website, via a regular e-newsletter ( make sure we have your current e.mail address !) and a printed newsletter. You can also meet with members of the Trust Board on match days either at the Stadium Pod or at our pre-match base at the Landore Social Club. Our communication channels are primarily aimed at Full Trust Members, so make sure your membership is uptodate. Additionally, only adult Full Members (ie those who have paid a membership fee) are entitled to a vote at our annual elections, where you select the people who will represent you on the Trust Board. Only adult Full Members are entitled to stand for election to the board.
We feel that the cost of membership is fantastic value for money and the higher the Full Membership level the more representative we become of the fan base as a whole.
Earlier achievements include playing a major role in getting rid of asset strippers and galvanising the supporters so that we all raised a substantial amount to invest into our club when many had given up the ghost. This is on-going and the Trust are in it for the long haul, the greater our numbers the louder our voice.
Things had been pretty ‘rosy’ for the Swans in recent years but the pressures of the Premier League and the sale of the Club in 2016 has seen a change in the landscape of the Club, which has presented the Trust with significant challenges. Now more than ever a strong Trust membership is important as we face up to those challenges
Please consider joining/re-joining the Swans Trust as a Full Member – Together we can make a difference.