This week Trust Board member Adam Lewis is our programme page editor and writes…..
Today marks my final set of programme notes for this season. My experience as a Trust Board member has been fantastic, especially being part of a group who care so deeply about the success of our club on and off the pitch.
Modernisation is how I’d best describe the theme of my work with the Trust, particularly in how we communicate with our members and with the wider fan base. It has been great to see the continued growth of our Social Media presence and how this has helped bring us closer to members on an ongoing basis. I sincerely hope you have enjoyed the increased opportunities to engage with us – there is plenty more to come.
On the topic of Social Media, the recent blackout initiated by the club and the Trust was a significant development in the battle against the terrible scourge of racism that still affects not only our sport, but society-at-large. I am immensely proud that our club is leading the way and again bringing this important issue into the mainstream consciousness of our society to ignite change.
The response to this was overwhelmingly positive and replicated by our friends across the border at Birmingham City, Gloucester City, and the champions of Scotland, Rangers, but some of the pessimism around our stance shows just how far there is to go.
In the words of the late Robin Williams, ‘no matter what people tell you, words and ideas can change the world’ – Swansea City are leading the charge, but we as fans should remember this sentiment when faced with ridicule and pessimism from friends, colleagues, or foes, and continue to play our part by sharing the message that there is no place for racism in our game.
My work for the season is not finished, and I am focussed on leading the redesign of the Trust website and supporting our 20th Anniversary campaign, which will be launched at the commencement of the new season. These activities help us move forward without forgetting where we’ve been – the fresh look and feel will enable us to provide a better online experience for members and fans, while our anniversary campaign will celebrate what has been a remarkable 20 years for the Trust. Stay tuned for more on both.
Today’s game takes place before the funeral of Prince Philip, Duke of Edinburgh. Everyone at the Trust wishes to place on record their sympathies to Her Majesty the Queen and the entire Royal Family for their loss. The Duke had a significant impact through his public service, and the Duke of Edinburgh scheme has helped thousands of young people in Wales gain skills and experiences that have helped them in later life, including yours truly.
A big game awaits us today against Wycombe; I’m sure we all breathed a collective sigh of relief at our last two performances, and hopefully this will generate much-needed momentum for the run-in. It has been a stellar season, and the five games remaining will undoubtedly provide more excitement.
Three points please boys.
Enjoy the game.
Adam
