Following official confirmation by the club earlier today HERE the Swans Trust would like to welcome Brett Cravatt to the Club’s board of directors.
Brett recently passed the EFL’s enhanced Owner & Director Test, and his appointment to the Club’s board was formally approved on 6 July 2023 at a Club board meeting, which was attended by the Trust.
Brett has an impressive record in business, having founded the Centerfield data-driven marketing company based in Los Angeles and we believe this is another positive addition to the Club’s ownership structure. We hope that Brett’s experience in data analytics and marketing will help the Club’s local management with enhancing its reputation both nationally and internationally and generating further commercial opportunities.
In addition, the Trust understands that the new investment funds are being made available to the Club to meet its needs over the coming season. Whilst the exact structure of this investment is undisclosed at present, we are told that once the transfer window closes, the Club intends to release communications in which it more fully explains the current ownership structure.
These will also run alongside proposals by Club Chairman Andy Coleman, the Club and the Supporters’ Trust to hold fan engagement events such as Structured Dialogue meetings and Fans Forums as we head into the new season. More details on these will follow in due course.
Finally, the Trust is pleased that ownership at the Club has listened to the concerns that we, and the Club’s supporters, raised following the January transfer window around how decisions are made inefficiently, often to the detriment of the Club.
In response, we were delighted to learn that Andy now has full operational control over the Club and is responsible for decision-making, with Paul Watson overseeing all football-related decisions.
The Trust acknowledges that this new structure and way of working is paying dividends in the form of the Club looking to get its transfer business done as early as possible by strengthening in key areas of the squad.
To that end, we would like to welcome recent signings Josh Key, Josh Ginnelly and Jerry Yates to the Club and wish them every success for the upcoming season.
Swansea City Supporters’ Trust
13th July 2023
